In 2010, Mark Breitenberg, then provost of California College of the Arts (CCA), alongside president Steve Beale, commissioned Kristian Simsarian to establish an innovative interaction design curriculum. The intention was to reinvigorate the century-old institution with deeper technological relevance and to position the college as a leader in this new field.
We knew we wanted to create something different—a potent combination of our small, socially engaged San Francisco art college and the technological design culture of Silicon Valley. CCA was already known for excellent craft and for curricular engagement with the local community, making it seem natural to offer students an experience combining the best of art-college training with the teaching potential of local professional designers. For students, the programs enable rewarding and potentially lucrative careers while also fulfilling the college’s mission of creating positive social change through the arts.
Not many programs get to start from scratch, but this greenfield approach gave us the latitude to work as a human-centered startup inside the college. In leading this effort, Kristian stepped away from a decade-long career as a digital innovation and business leader at IDEO to begin his new career as an “educational intrapreneur.”
By designing the curriculum around a holistic approach of the hands, head, and heart, we are able to connect our practical teaching approach with our aspirational theory of social change. To effect change from within the industry, we intend the programs to give students three things: 1) the handcraft skills to earn a seat at the table of the most impactful organizations in the world, 2) the leadership skills to develop a voice at that table, and 3) social impact skills, gained through work with the community, to bring compassion and heart to the table. If we do this right, we will increase the number of human-centered-technology-shaping designers and leaders who will increasingly help frame social challenges as design and business problems.
We now have two programs, a BFA and a Masters, hundreds of alum and hundreds of applicants every year. We have a community of over 75 faculty, all of whom are design leaders and working professionals. Together, they are creating change in the industry. Also, the programs generate over $2.5M in revenue for the school per year and point the way to how a 21st-century design program can thrive while also meeting the school’s social mission.
To read more, please see this 2019 March/April feature article in the ACM Interactions journal entitled “Design Education Can Change the World.” (PDF)